Spellbound by Magic Castle onboard Sun Princess is an extraordinary, Victorian-inspired experience blending the captivating world of magic with the art of mixology. Hidden behind a non-descript door, the venue enchants guests with incredible feats of magic by world-class magicians, surprises in themed rooms, and theatrical cocktails delivered by sleight-of-hand servers. Its ornate décor—featuring magical artifacts, vintage curiosities, and interactive special effects—captures the essence of Hollywood’s exclusive Magic Castle. Guests journey through immersive spaces like the Music Room, where the spirit of Isabella shares tales of her adventures, and the vintage Parlor Bar, home to Artemis the owl, before entering the intimate 30-seat Spellbound theater for mesmerizing close-up magic performances.
 

My team was integral to bringing this enchanting vision to life by creating the brand's visual identity. Building on the existing concept, we developed a logo that embodied the mystique of magic and curated a refined color palette to enhance the immersive atmosphere. This cohesive identity extended across all visual assets, including menus, retail merchandise, magician decks of cards, and event collateral, such as the Conjurer’s Theme cruise materials. Additionally, I collaborated with the Marketing team to coordinate and art direct the photoshoot that captured the essence of this magical experience, ensuring every visual detail aligned with this immersive story.