The Sanctuary Collection onboard Princess Cruises is an exclusive offering designed to provide guests with a serene and luxurious retreat at sea. Debuting on the Sun Princess in October 2024 and the Star Princess in 2025, the Sanctuary Collection elevates relaxation with premium accommodations, tailored amenities, and elevated services that redefine tranquility.
 

Our team was instrumental in bringing the Sanctuary Collection to life by developing its comprehensive visual brand identity. From crafting the logo to designing menus, in-room amenities, event activation visuals, and marketing materials, we ensured every touchpoint reflected the sophistication and exclusivity of the program.

Additionally, we collaborated with the Marketing team to art direct a photoshoot that authentically captured the essence of the Sanctuary Collection, bringing its luxurious experience to life through stunning visuals for promotional and guest-facing materials.