Princess Cruises has strategically partnered with various organizations to expand brand visibility and engage targeted audiences through co-branding initiatives. Our team collaborated closely with the partnerships team at Princess Cruises to execute these initiatives, creating immersive and personalized experiences that resonated with niche audiences and introduced them to the Princess Cruises brand.
 

One standout collaboration was with the Porsche Club of America (PCA), where Princess Cruises became the Official Cruise Vacation Partner. We facilitated the creative for co-branded activation events both shoreside and onboard, attracting PCA members to exclusive cruise experiences tailored to their passions, further strengthening the brand's appeal to close-knit user groups.
 

In the world of motorsports, we partnered with Trackhouse Racing and sponsored Daniel Suárez's No. 99 Chevrolet Camaro during select NASCAR Cup Series races. Our team collaborated with Trackhouse to design the car's eye-catching livery, ensuring the Princess Cruises brand was effectively represented and connecting with NASCAR’s expansive audience.
 

We also collaborated with Brightline trains, where we were responsible for creating the co-branded train wrap. This dynamic creative design served as an immediate connection to Princess Cruises and an invitation to “come aboard.”
 

Additionally, we developed creative concepts for partnerships with Xponential Fitness, including their boutique modality, Club Pilates. Our work on the ‘Club Pilates at Sea’ initiative brought a fitness-forward partnership to life with exclusive Pilates classes onboard, enhancing the cruise line's wellness offerings and appealing to fitness enthusiasts.
 

Through these partnerships, our team created meaningful engagement opportunities that strengthened Princess Cruises' brand identity. By aligning with organizations like PCA, Trackhouse Racing, Brightline, and Xponential Fitness, among others, we successfully introduced new audiences to the cruise line, showcasing its ability to connect with a wide variety of interests and lifestyles.